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We consider that Japan has experienced "drastic change of social systems" from a risk-free, going-concern society to an uncertain society where risk management is essential. Under these circumstances, we are trying to address the following paradigm shifts now taking place in the real estate market as a company involved in appraisal.
1.Change in real estate business:
 from a land business to an asset management business
2.Change in the trend of real estate market:
from a uniformed market across the nation to individual markets
3.Change in the idea of possessing real estate:
from a long-term possession to short-term management
4.Change in real estate finance:
from corporate financing to non-recourse financing
5.Change in the type real estate holding:
from full commitment to holding for exploiting various vehicles
6. Change in real estate and finance:
from a hard asset to a financial commodity
7.Change in the relation between companies and real estate:
from a historical book value to a current market value
8.Change in the regularity of real estate pricing:
from a manner relying on historical data of land prices
to a manner reflecting the individual cash flow forecast
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HIRO & REAS Network, Inc. will function as a bridge in the junction of the new social economy and real estate, and will strive to contribute in the sound development of the real estate economy.
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